Reason Behind Models And Their Towel Selfies

Mario Testino has shot various models from Kate Moss to Miranda Kerr to Cara Delevingne, all wearing nothing but a simple white towel. The iconic photographer started this mini Instagram trend after he captured Kate Moss backstage at a shoot.

“When I first began using Instagram, I was at a shoot with Kate Moss and I saw her in her dressing room after a shower — she was in a robe and a towel on her head, and I just decided to capture that moment and post it,”

TOWEL SERIES 60, @ANJA_RUBIK. #MarioTestino #TowelSeries

A photo posted by MARIO TESTINO (@mariotestino) on

Since then he shot a lot of models in the same way and it became a cool concept of Mario Testino. The Instagram scene has already picked up this idea. If you search at #towelseries hashtag you’ll see even non-models posting their own twist on Mario Testino’s idea.

“I think girls and guys feel this freedom at being able to express themselves. There is no predetermined way of how you put the towel on.”

TOWEL SERIES 58, JOURDAN DUNN. #MarioTestino #TowelSeries @officialjdunn

A photo posted by MARIO TESTINO (@mariotestino) on

Will the #towelseries become the new #wokeuplikesthis series?