Abercrombie & Fitch is doubling down on denim with the launch of its fall 2016 campaign called, ‘The Blues’. The advertisements were photographed by Matt Jones with styling by Deb Watson. The simple studio shots focus on different jean silhouettes ranging from classic skinnies to flares to boot cuts. Denim jackets and casual shirting are also included in the lineup. In addition to the campaign images, a film featuring a song by Bo Diddley features models in playful behind-the-scenes shots.